Privacy Policy

Effective Date: August 1, 2025

1. Introduction

Dog Ranch ("Dog Ranch", "we", "our", or "us") provides a communication and scheduling platform that powers a growing network of local pet care websites. We operate and maintain 34 premium .dog domains across North America (including but not limited to 650.dog, 415.dog, and 305.dog), each offering localized booking widgets and services for mobile grooming, walking, and sitting. These domains and their associated widgets are collectively managed under the Dog Ranch infrastructure and adhere to the same privacy principles outlined here.

This Privacy Policy applies to all interactions with our platform, including embedded widgets on groomer or sitter pages, and booking sites hosted under any of our .dog domains.

For the purposes of this Privacy Policy:

  • • “User(s)” refers to business customers who register for and use the Dog Ranch platform to manage appointments.
  • • “Customer(s)” refers to individuals who interact with Dog Ranch to book appointments with a User’s business, typically via the Dog Ranch widget embedded on the User’s website or shared via text message.

By using the Dog Ranch platform as a User or booking an appointment as a Customer, you acknowledge and agree to the practices outlined in this Privacy Policy.

2. Information We Collect

We collect both personal and usage data including names, phone numbers, email addresses, service selections, IP addresses, browser data, and appointment history. This data may be provided directly by you (the user or business), or indirectly by your customers through scheduling interactions.

Transaction Data: Our Service allows the User to place purchases. Currently all purchases must be completed either with a credit card or via PayPal, which will then provide us with limited data concerning your subscription. We will not collect or store your financial data, e.g., your credit card numbers or bank account. However, we may still receive your non-financial personal data related to your order, such as your name, PayPal username/e-mail, billing and shipping address, the items purchased and paid amount, in order to fulfil your purchase and for our accounting purposes.

3. How We Use Your Information

We use this information to:

  • Provide and manage the Dog Ranch scheduling platform for business Users and their Customers;
  • Facilitate appointment creation, confirmations, reminders, and follow-ups via SMS and RCS messaging;
  • Enable account management, analytics, and performance monitoring;
  • Enhance user experience through analysis of usage trends and behavior;
  • Communicate with users and customers regarding support inquiries or system updates;
  • Ensure compliance with legal obligations, enforce terms of use, and protect rights;
  • Improve our platform functionality, performance, and reliability;
  • Support marketing and promotional efforts, where permitted by law;
  • Maintain accurate records for billing, accounting, and administrative operations.
4. Sharing and Disclosure

We do not sell your information. We may share data with service providers (e.g., Telnyx, AWS), in compliance with legal obligations, or to protect Dog Ranch’s integrity. Customer data collected on behalf of a business user is only shared with that business.

5. Data Security

We implement security measures to protect your data from unauthorized access, alteration, or destruction. We take a variety of security measures (including physical, electronic and procedural measures) intended to help safeguard your information from unauthorized access and disclosure. For example, only authorized employees, contractors, and service providers are permitted to access information, and they may do so only for permitted business functions. In addition, we use firewalls to help prevent unauthorized persons from gaining access to your information.

While we take reasonable precautions, no system is completely secure. Therefore, although we take steps to secure your information, we do not promise, and you should not expect, that your information, or searches, or other information will always remain secure. Please be advised that whenever you voluntarily disclose information on publicly-viewable web pages, that information will be publicly available and can be collected and used by others. For example, if you post your email address, you may receive unsolicited messages. We cannot control who reads your posting or what other users may do with the information you voluntarily post, so we encourage you to exercise discretion and caution with respect to your personal information. Once you have posted information, you may not be able to edit or delete such information.

6. Data Retention

We retain user and appointment data for as long as necessary to support business operations or comply with legal requirements. Customers may request data deletion via the business they scheduled with.

7. SMS CONSENT AND OPT-IN PROCESS

No user may upload or communicate with third-party, purchased, or scraped contact lists. All recipients must have explicitly opted in to receive SMS through the Dog Ranch platform.

8. Your Choices

You can update your account details or request deletion. Customers can opt-out of SMS communications by replying STOP to any message. For support, customers can reply HELP.

9. Contact Us

Questions? Contact us at hello [at] ranch [dot] dog. We are committed to your privacy.